Maspeth Federal Savings
the Johnny card— the card with hustle.
How do you connect a 75-year-old community bank in Queens to a Gen Z audience? Launch a debit card with Big East darling St. John’s University through a campaign that embraces the best of both worlds.
It's more difficult than ever to buy real estate and penny pinch at the grocery store. But Gen Zers dream big in defiance of the obstacles they face: They're twice as likely to start a business than their predecessors. Side hustles are a way of life. With a styling nod to hometown hero Peter Parker, “The Card with Hustle” honors Gen Z’s big ambitions and budget-conscious approach by positioning MFS as the bank that’s got their back. Gen Z is on the move. It’s time for a card that keeps up.
your city. YOUR TEAM. your call.
With three iconic designs and loads of ways to save around NYC and beyond, the Johnny Card lets you call the shots. Each design allows students alumni, and fans to choose the one that fits their vibe, whether it’s the SJU mascot, a nod to the jersey fabric, or The Unisphere, a local landmark (featured in Captain America: The First Avenger).
St. John’s is new York’s Team, and there’s nothing more new york than the hustle.
Billboards running across Queens, NYC.