CT Corporation
Crafting a 400% lift in sales
CT Corporation has been helping businesses incorporate since 1892—a time when handmade clothes were simply called "clothes,” craft cocktails were just "cocktails,” and doing things the right way was a way of life.
Capitalizing on the craft revival, we rebranded CT with cobblestone street cred, positioning it as “the right way” to incorporate and centering the campaign around entrepreneurs in Nashville, where small business was booming.
earning “Cobblestone street cred” ONLINE
If you want street cred, you need to be where entrepreneurs are spending their time: podcasts. We introduced CT Corporation, traditionally focused on direct response marketing, into the podcast world, where they could offer a breath of fresh air from the transactional “incorporate your business fast” messaging from competitors like LegalZoom and RocketLawyer.
