SculpSure
A smarter way to sculpt
Your diet, your workout, your job—they’re all next-level. Why use a cosmetic treatment from decades ago?
For women who know what they want and never settle for less, the tagline “A smarter way to sculpt” positions SculpSure laser contouring as a modern, tech-savvy way to keep the body you love—and makes “fat-freezing” competitors like Coolsculpting look downright archaic.
Web
Akin to laser hair removal vs. waxing, “A smarter way to sculpt" positioned SculpSure as no-brainer compared to clunky fat-freezing techniques from the 90s.
OOH
The “smart” ethos drove a fresh new look and a broad campaign that included OOH and PR.
Social
After we sold the idea in, Creative Director Deborah Moss and her team at Edelman used my headlines to build out the supporting social campaign across Facebook and Instagram.
Punchy, side-by-side vignettes compare life with SculpSure to the competition’s alternative, while “Smart FAQ” posts featured medical experts dropping facts and dispelling myths.
