FEEL ON STAGE AT HOME
CommArts Awards: Interactive | Entertainment
American Express UNSTAGED was an interactive livestream series featuring A-list musicians directed by acclaimed filmmakers. Our challenge was to make the experience as interactive for the online audience as it was for those at the show.
Check out the full program feature on CommArts.
Using projection technology, we offered fans the ultimate live experience—the chance to take the stage with Usher himself in London.
“The White Room” simulated a photo booth, where fans tweeted to unlock exclusive pictures of Jack White.
“A wonderful use of digital to enhance the concert experience.”
— Scott Prindle, CommArts
concept. copy. cut.
In addition to concepting, scripting, and advising on digital production and video editing, I wrote campaign social copy for American Express as well as artists like Jack White and The Killers.
